You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Brand Awareness.
ANA has found 58 results for you, in 124 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Research report on body lotion

Richardson Merrill has the license to produce HTH, aSwedish hand and body lotion, in this country. In Sweden, the product is sold on a strong medical platform. Fourconcepts have been produced using elements of the informationused in Sweden in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
×

Citation

, C. (1974a, January 11). Research report on body lotion. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/research-report-on-body-lotion


Research reports

Qualitative research on Yardley Black Label

Yardley Black Label is positioned in the medium price sectorof the aftershave market. The Black Label range has shownconsistent growth with a considerable increase (41%) insterling sales in 1974/75 over the previous year.The information on Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research on Yardley Black Label. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-black-label


Research papers

Measurement of brand effectiveness of online advertising

How people find a company or product brand on the Internet is a major question if one intends to use the Internet to build brand awareness, perception and loyalty. In order to find an answer to this question, a study was conducted among a large...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Liesbeth Hop
June 1, 2001
×

Citation

Hop, L. (2001a, June 01). Measurement of brand effectiveness of online advertising . ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/measurement-of-brand-effectiveness-of-online-advertising-


Research papers

Evaluating advertising campaigns

Nestle is strongly concerned with making right decisions about budgets, media and advertising strategies, and, consequently, with monitoring its campaigns. Nestle has been tracking some parameters, generally supposed to be connected with the way...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Marc Vincent, José-Maria Riera Vidal
Company: Nestlé
June 15, 1981
×

Citation

Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/evaluating-advertising-campaigns


Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-and-awareness-of-the-ford-cortina-mark-iii


Research reports

Survey of prefabricated garage owners for Stowe & Bowden

Two to three years ago, a company called 'Four Square' which manufactured and sold prefabricated garages at its showground in Middlewich was acquired byBatley Ltd. Since that time, however, the sales of the Four Square showground in Middlewich have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Survey of prefabricated garage owners for Stowe & Bowden. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/survey-of-prefabricated-garage-owners-for-stowe-bowden


Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
×

Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts


Research reports

Research report on the imagery of malt bread

During November 1974 CRAM conducted a qualitative researchproject into the attitudes towards and imagery of malt breadin the North-West. The overall aim of the research was to check out the findingsof the earlier research and to fully...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Research report on the imagery of malt bread. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/research-report-on-the-imagery-of-malt-bread


Research reports

Imagery of 30% Bran Flakes and attitudes towards some creative stimuli

Although 30% Bran Flakes has performed well in the marketplace, only a limited amount of consumer feedback iscurrently available to guide creative planning. Suchfeedback is clearly required before a TV campaign islaunched in the Granada area. Because...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
×

Citation

, C. (1976a, March 01). Imagery of 30% Bran Flakes and attitudes towards some creative stimuli. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/imagery-of-30-bran-flakes-and-attitudes-towards-some-creative-stimuli