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Videos

The love story of technology + research

The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...

Catalogue: Asia Pacific 2017: Discoveries
Author: Peking Tan
December 4, 2017

Videos

Research papers

The river, the mud, the sieve, the gold

This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
November 16, 2016

Videos

Enabling a full life to people with a mental disability

Taking an outside-in perspective to improve the customer experience is not always easy. And now imagine: how do you avoid myopia and biases in customer care in a situation where your customers are not able to express their needs, as they have severe...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Maurice Palmen, Gaby Siera, Iris Aarts
June 15, 2016

Videos

The river, the mud, the sieve, the gold

This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
June 15, 2016

Research papers

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations
Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet
October 1, 2015

Videos

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations
Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet
June 15, 2015

Research papers

Make your stakeholders smarter

How do we make our stakeholders smarter? This is the key question for any consumer and marketplace insight team. Data experts need to be smart. How smart? That is determined by how we empower others with the data and information we provide. With the...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kugel, Thomas Kelly
September 10, 2014

Videos

What inspires customer innovation?

To survive in today’s markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customer’s point of view, are ready for disruption. Customer innovation presents a...

Catalogue: Congress 2014: What Inspires?
Author: Marion Debruyne
June 15, 2014