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Research papers

Value of vir-ture: Virtual understanding culture

This paper proposes a methodological approach that offers a clear-cut edge in accelerating the understanding of consumers' cultural context.Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018


Research World (May-June 2018)

It's critically important that we engage this generation now about the value of research in society and its potential for them as a career. We need to stress its relevance, the passion that underlies it and its social importance. And, because this...

Catalogue: Research World 2018
Author: ESOMAR B.V.
June 1, 2018

Research papers

Millennial lens

In this document, we resolve to understand more than just an age cohort. We are interested in being in tune with the atmosphere of the time, charged with tensions (some evident and others latent) that have as a center a series of differences in...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
March 16, 2018

Research papers

Deep design to the rescue

This use case position "deep design" as being different from qualitative research, in the way it manifests design related output while also presenting a contrast with human-centred design in the way it uncovers eco-systems habitats, cultural norms,...

Catalogue: Global Qualitative 2017: Back to the future
Author: Tirthankar Dash
Company: Quantum Consumer Solutions Pvt Ltd
November 3, 2017

Research papers

Shedding the chastity belt

India has been a latecomer to the sexual revolution. It is only now that society and brands are having to acknowledge and respond to the Indian woman's demand for sexual equality and everything that comes with it. This paper discusses implications...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar
Company: KANTAR TNS Malaysia
June 15, 2015

Research papers

Hijabin Indonesian women & beauty

Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aldo Fajar, Deepak Bengani
Company: Kadence International
May 13, 2014

Research papers

The essence of aroma

Research has shown that food choices made by an individual is a result of a complex interaction of a range of factors. Flavour preference, an expression of food choice, is an output of these interactions. This paper examines the influence of cultural...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Manjunath Desai, Geeta R. Lobo
Company: GfK
May 13, 2014


Revue Française du Marketing (Mars 2010)

Le numéro se présente en trois parties. La première aborde la question des principes,c'est-à-dire des relations entre morale, éthique et déontologie (Calvez);la crise de la citoyenneté à travers l'information individuelle ou...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2010

Research papers

Segmentation of Hispanic consumers in the United States based on the new acculturation model

The purpose of this paper is to provide a brief history of Acculturation Models as well as a new recommended approach to sub-segmenting the U.S. Hispanic market. There are discussions on other factors related to acculturation that may affect the way...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Gustavo Alvarez, Ricardo J. Alvarez
Company: Ipsos MRBI
October 24, 2004