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Veeneklaas, J. (1988a, June 15). The globalisation of innovation. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-globalisation-of-innovation
van Mesdag, M. (1988a, June 15). Multi-national, global, international or what?. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/multi-national-global-international-or-what-
Frei, Lipset and Turner (1987a, September 01). Global state of mind . ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/global-state-of-mind-
Veeneklaas, J. (1987a, September 01). The next decade . ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-next-decade-
Holmes and West (1986a, June 15). Finding the secret formula that can sell a brand worldwide. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/finding-the-secret-formula-that-can-sell-a-brand-worldwide
Pintens, W. (1976a, April 01). Globalization- Segmentation- Standardization . ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/globalization--segmentation--standardization-