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Research papers

A step forward in understanding shoppers using segmentation techniques

This paper describes not only an example of how successfully a major retailer (Sainsbury's is the second largest grocery retailer in the United Kingdom) and a global supplier can work together but also highlights an innovative and unique research...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Roger Allford, Caroline Ward, Natalie Evans
Company: Procter & Gamble
September 22, 2002
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Citation

Allford, Ward and Evans (2002a, September 22). A step forward in understanding shoppers using segmentation techniques. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-step-forward-in-understanding-shoppers-using-segmentation-techniques


Research papers

Popular classes

The market potential of low-income social groups (low class or popular classes) has been underestimated by multinational companies and thus, this public has not been able to access global brands. It is believed that low classes, due to their scarce...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Fábio Mariano, Rafaela Castillo
September 22, 2002
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Citation

Mariano and Castillo (2002a, September 22). Popular classes . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/popular-classes-


Research papers

The public health impact of direct-to-consumer advertising in the United States

While the United States has pioneered the use of direct-to-consumer advertising (DTCA) of prescription drugs, this topic is being discussed and considered by policymakers in Europe and many other countries.These countries are looking at the United...

Catalogue: ESOMAR Global Healthcare 2002
Authors: Humphrey Taylor, Katherine Binns
Company: Harris Interactive (Europe)
February 17, 2002
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Citation

Taylor and Binns (2002a, February 17). The public health impact of direct-to-consumer advertising in the United States . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-public-health-impact-of-direct-to-consumer-advertising-in-the-united-states-


Research papers

Strategy, development, and effects of www.heightmatters.com

This presentation describes the process of developing www.heightmatters.com, a patient community for parents of children suffering from growth hormone deficiency. The presentation focuses on the research, the development, the launch, and the...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Per Helbo, Anja Thrane
February 3, 2002
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Citation

Helbo and Thrane (2002a, February 03). Strategy, development, and effects of www.heightmatters.com . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/strategy-development-and-effects-of-www-heightmatters-com-