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Videos

Merge

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments...

Catalogue: Congress 2018
Author: Malcom Devoy
September 23, 2018
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Citation

Devoy, M. (2018a, September 23). Merge. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/merge-9385


Videos

Merge

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Chris Stephenson
May 13, 2018
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Citation

Stephenson, C. (2018a, May 13). Merge. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/merge


Research papers

Beyond the hype

This paper argues that virtual reality technology (henceforth VR), far from being a mere flash-in-the-pan, represents a new story telling logic that has deep implications for the way in which qualitative research is conducted. In short, VR presents...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jim Mott, Peter Thomas
Company: BAMM Ltd.
November 3, 2017
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Citation

Mott and Thomas (2017a, November 03). Beyond the hype. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/beyond-the-hype-9118


Research papers

Out with words - Are pictures the new black?

In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
September 4, 2017
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Citation

Jin and Kozka (2017a, September 04). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black-


Magazines

Revue Française du Marketing (Juin 2015)

Nous avons le plaisir de vous présenter le numéro 252 de la Revue Française duMarketing. Nous en profitons pour vous annoncer un changement dans le rythme deparution de notre Revue. Pour se conformer aux standards des autres revues...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2015
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Citation

, A. (2015a, June 01). Revue Française du Marketing (Juin 2015). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2015-


Magazines

Revue Française du Marketing (Mars 2015)

Qu' est-ce qui propulse un film dans le haut du classement du box-office et a contrario qu'est-ce qui explique l'échec commercial d'un film? Comme le souligne OrélienBerge, auteur de l'article «l'influence des caractéristiques d'un film...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2015
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Citation

, A. (2015a, March 01). Revue Française du Marketing (Mars 2015). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2015-


Magazines

Revue Française du Marketing (Octobre 2014)

Les banques, comme les autres entreprises, sont confrontées au défi de lafidélisation. Pour des raisons de coût bien évidemment, la fidélisation d'un client estmoins onéreuse que la conquête d'un nouveau client ou la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2014
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Citation

, A. (2014a, October 01). Revue Française du Marketing (Octobre 2014). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2014-


Research papers

Even cowboys get the blues

This paper sets out to argue that the influence American culture exerts on (young adult) European consumers is showing signs of decline, as a result of a decline in the relevance of the values of the 'America Brand', as currently expressed. It...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: David Burrows, Sarah Castell
Company: Flamingo
November 10, 2002
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Citation

Burrows and Castell (2002a, November 10). Even cowboys get the blues. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/even-cowboys-get-the-blues


Research papers

eHealth

This paper shows how with the aid of seven central questions, the potential success of ‘eHealth’ (the sale of medicines over the internet) can be ascertained and implications deduced for marketing. A survey of doctors, pharmacists and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Harald Hasselmann
Company: Ipsos MRBI
September 1, 2000
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Citation

Hasselmann, H. (2000a, September 01). eHealth. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/ehealth