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Research papers

The transitional years and their marketing implications

This paper initially highlights the major developmental landmarks of the adolescent period, focussing specifically on the social and psychological adjustments which are demanded of the individual. This examination not only presents a concise picture...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Anjala Ahluwalia, Sarah Wilders
June 15, 1984
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Citation

Ahluwalia and Wilders (1984a, June 15). The transitional years and their marketing implications. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-transitional-years-and-their-marketing-implications


Research papers

M.M.I.S- From information to action

A MMIS still is a sensitive, fragile plant. There is a need to cultivate it properly, unless we do not want to take the risk, that the fascination, which came along with the idea to install a MMIS, turns into frustration. So, my critical attitude is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Werner Retzlaff
January 25, 1984
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Citation

Retzlaff, W. (1984a, January 25). M.M.I.S- From information to action. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/m-m-i-s--from-information-to-action


Research papers

The increasing divorce rate

The emotional and financial upheavals occasioned by separation and divorce have lasting effects in many areas including peoples' behaviour and attitudes as consumers, even after they are re-married. Some of these changes are essentially functional as...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Copeland, Susan Holder
June 15, 1983
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Citation

Copeland and Holder (1983a, June 15). The increasing divorce rate. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-increasing-divorce-rate


Research papers

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Maggie Stanway
June 18, 1980
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Citation

Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/marketing-to-women-in-traditionally-male-markets


Research papers

Getting back to basics

We thus set out to find a panel of Self Determined Men in the U.K. whose life style, leisure activities, interests, values, attitudes, opinions, self-image, shopping, media habits and personality type we could study. Getting to know the personality,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Barbara Mostyn, David Walters
November 1, 1977
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Citation

Mostyn and Walters (1977a, November 01). Getting back to basics. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/getting-back-to-basics