Resources Library by ANA

Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Andrew Consky, Maureen Dawson

June 15, 2014

The motivational science of our constantly connected world

In a leap that would have seemed astonishing just over a decade ago, many of us are now constantly connected to our digital world through our mobile device – and we see this play out across many facets of our daily life. This research applies an...

Catalogue: Congress 2014: What Inspires?

Author: Juliana Smith Holterhaus

June 15, 2014

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?

Authors: Giuseppe Tonolini, Simona Sbarbaro

June 15, 2014

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Johanna Fyrbjörk, Carsten Andreasen

Company: Ipsos MRBI

June 15, 2014

Designing bonsai surveys

We are at a tipping point in online survey design as more and more people want to do surveys on mobile/tablet devices; and the Asian markets are leading the way. Up until recently our focus has been on simply getting surveys to work on these devices,...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Author: Jon Puleston

June 15, 2014

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with “big data" and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Robert Burgoyne, Kulpreet Singh

Company: KANTAR TNS Malaysia

June 15, 2014

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big

Author: Robert Ellis

Company: COG Research Ltd.

June 15, 2013

The sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialises in mobile research.SoundCloud has an abundance of rich big data. To gain a deeper understanding, they add context through a Day in the life...

Catalogue: Congress 2013: Think Big

Authors: Alistair Hill, Nadines Guhlich

June 15, 2013

Measuring up

It’s been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering...

Catalogue: Congress 2013: Think Big

Authors: Kristin Luck, Aaron Jue

Company: Decipher, Inc.

June 15, 2013