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Research papers
Research in the mobile mindset
The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Elias Veris, Annelies Verhaeghe
Company: InSites Consulting
November 6, 2012
Research papers
Babyface: Reading nonverbal cues to measure infants' acceptance of food products
Since infants cannot use scales to indicate how much they like something, mothers must use non-verbal cues to infer product acceptance or rejection. As an alternative to an expensive central location test with mother-infant dyads, we used mothers'...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Lauren Yourshaw, Payal Kondisetty, Ashley Gabel, Amy Elkes, Kelly Sheahan
Company: Blueberry
September 13, 2012
Research reports
ESOMAR guideline for conducting mobile market research
This guideline covers the collection of information by mobile device (mobile phones, tablets and other similar mobile computing devices) for market, opinion or social research purposes (hereafter referred to as market research). It recognises that...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
Research papers
Should Latin America fall in love with shopper mobile research?
The idea of the 'Digital Era' is dead. People are not becoming more connected- they were simply never disconnected. Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in...
Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Fabio Martins, Armando Mora
Company: Ipsos MRBI
May 3, 2012
Research papers
Time is of the essence
The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011
Research reports
ESOMAR guideline for conducting survey research via mobile phone
While recognising that many mobile phones and mobile devices permit the use of online research methodologies, including e-mail and web surveys, the ESOMAR Guideline for Online Research covers research using email, browser-based or downloaded...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
Research reports
Conducting survey research via mobile phone
It is critical that the researcher is aware of and responsive to existing national laws, stricter standards or rules that may be required in any specific country, and the local regulatory climate and cultural disposition toward contacting mobile...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
Research papers
Mobile interviewing
This presentation discusses using mobile interviewing and for what purpose, and when and how to effectively use mobile interviewing for surveys, diaries, and ethnographies, as well as how to choose the best technique for a study. The presentation...
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steven R. Lavine, Shawna Fisher, Caren Jellison, Usha Thyagarajan
Company: Toluna
October 29, 2009
Research papers
