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Research papers

Mobile interviewing

This presentation discusses using mobile interviewing and for what purpose, and when and how to effectively use mobile interviewing for surveys, diaries, and ethnographies, as well as how to choose the best technique for a study. The presentation...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steven R. Lavine, Shawna Fisher, Caren Jellison, Usha Thyagarajan
Company: Toluna
October 29, 2009

Research reports

Conducting survey research via mobile phone

It is critical that the researcher is aware of and responsive to existing national laws, stricter standards or rules that may be required in any specific country, and the local regulatory climate and cultural disposition toward contacting mobile...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010

Research reports

ESOMAR/GRBN global guideline on mobile research

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017


When business gets emotional

Emotion plays a part in everything consumers do. But in B2B, it has played an increasingly more important role over the past decade – more than most marketers, researchers, and brand managers are willing to admit or measure. Some of their...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: John Perls, Robert Passikoff
June 15, 2014

Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014

Research papers

Research goes mobile

Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with luma Research, this case study looks at the future of mobile, and will explore how smartphone applications impact the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Sally Joubert, Christian Dubreuil
Companies: Research Now SSI, Luma Research
November 6, 2012

Research papers

Adding "cell phone only" households in a radio measurement service

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users).Respondents were also asked to participate in...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Ed Cohen, Barbara O'Hare, Anna Fleeman
Company: Nielsen
June 21, 2005

Research papers

Right here... right now...

This paper describes a framework for the use of mobile research, supported by case studies conducted in Japan for a global manufacturer of sporting goods. The approach illustrates how mobile phones provide marketers not only with a powerful survey...

Catalogue: Congress 2006: Foresight
Authors: Andrew Till, Steve Mele, Flavio Souza
September 17, 2006

Research papers

Getting to know Wonder Woman

How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context. in a recent project with Kellogg's, BrainJuicer...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Chris Jones
Company: BrainJuicer
November 8, 2012