Resources Library by ANA

Innovation by data analysis (French)

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Jean Paul Aimetti

June 15, 1976

How to analyse heterogenous data?

In many cases, data collected in the same questionnaire are measured at different levels: nominal, ordinal, interval or ratio. For several years, new methods allow to analyse qualitative and/or heterogeneous data. They are based on the optimal...

Catalogue: Paper 1978: Analysis of Data

Author: Jean-Marie Bouroche

February 1, 1978

The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers)

The paper analyses the implications of the strategic organisational dynamics of companies that are research users, as a means of proposing new patterns of action for Market Research Agencies. The methodology used was case studies on the strategy and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Luis Eduardo Potsch

June 15, 1986

A new way of predicting design acceptance (German)

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987

Author: Wulf Schlund

Company: ISM GLOBAL DYNAMICS GmbH

September 1, 1987

Abbreviated simulated test markets as advertising pretesting tools

Abbreviated simulated test markets are an attempt to get out of this dilemma. They try to achieve several objectives at the same time: 1. They attempt to generate data on the way in which advertising influences purchasing behaviour as reliably as...

Catalogue: ESOMAR Congress 1987

Author: Jörg Rehorn

September 1, 1987

Researching in the market for accommodation

The need for more accommodation does not, however, mean the creation of just any accommodation anywhere. It means the provision of sufficient accommodation of the right type in the right place. The extent and type of additional capacity required may...

Catalogue: Seminar 1967: Travel and Tourism

Authors: Bryan E. Atkin, Jacques Antoine

June 15, 1967

Everyone searches!

Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major...

Catalogue: Congress 2017: Visionary

Authors: Mathieu Trepanier, Jean-Philippe Lebudel

September 4, 2017

eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding

eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for...

Catalogue: Webinars 2020

Author: Sven Arn

Company: Happy Thinking People

October 15, 2020

Application of a new theory to allow a better definition, control and measurement of advertising strategies

This presentation will consist in two parts: 1. Possibilities and limitations of measuring campaign efficiency in the actual current state of definition of advertising strategies. This will be shown through actual pieces of research we have done.2....

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Marc Vincent

November 28, 1973