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Magazines

Revue Française du Marketing 2001 (N. 182)

95 % d'échec, 5 lancements sur 100 réellementréussis. Tel est le verdict de la dernière étude publiéesur le taux de succès des produits nouveaux enGrande Consommation. Et pourtant, ce n'est pasfaute de moyens pour les 20 000...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2001
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Citation

, A. (2001a, February 01). Revue Française du Marketing 2001 (N. 182). ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-182-


Magazines

Revue Française du Marketing (Octobre 2009)

La revue des définitions du marketing stratégique et de la stratégie marketing témoigne de plusieurs visions différentes, qui engendrent une confusion grandissante tant parmi leschercheurs que parmi les praticiens du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2009
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Citation

, A. (2009a, October 01). Revue Française du Marketing (Octobre 2009). ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2009-


Videos

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 16, 2020
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Citation

Gansle, M. (2020a, September 16). From change management to change leadership. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/from-change-management-to-change-leadership


Research papers

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Herr Rüping
May 1, 1974
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Citation

Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/the-organisation-of-market-research-within-manufacturing-and-marketing-companies


Research papers

Post-truth insights: Driving business impact

This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem–...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Redhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
November 11, 2018
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Citation

Roy and Venkataraman (2018a, November 11). Post-truth insights: Driving business impact . ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/post-truth-insights-driving-business-impact-


Research papers

Discussion opening on Mr. Rüping's paper

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: John Downham
May 1, 1974
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Citation

Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper


Research papers

How the technological orientation of commercial research organizations relates to measures of business success

This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: William MacElroy
September 1, 2000
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Citation

MacElroy, W. (2000a, September 01). How the technological orientation of commercial research organizations relates to measures of business success. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/how-the-technological-orientation-of-commercial-research-organizations-relates-to-measures-of-business-success


Research papers

The shoemaker's children always have the poorest shoes

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alan F.C. Leighton
May 1, 1974
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Citation

Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/the-shoemaker-s-children-always-have-the-poorest-shoes


Research papers

The changing face of agency research in the UK

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
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Citation

Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk