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Research papers

Cultural and lifestyle influences on tv viewing

Out-of-home viewing has been documented in a number of studies. Much of this research has been conducted in the U.S., most recently in 1994. That study confirmed that there is a considerable amount of viewing in locations which are not measured by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Gerhard Graf, Horst Stipp
June 15, 1996

Research papers

Is anybody home?

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Lex van Meurs, Nelly Kalfs
Companies: Stichting Kijkonderzoek (SKO), GfK
June 17, 2003

Research papers

Radio, outdoor and cinema research

The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard...

Catalogue: Consumer Market Research Handbook
Author: Frank Teer
August 1, 1986

Research papers

Inter media comparison

As in many countries, audience measurement for outdoor advertising media in the Netherlands is a hot topic. The different strategies of outdoor contractors are a complicating factor, since some of them sell billboards one-by-one according to the...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Marion Appel
June 15, 1990

Research papers

See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”

This paper focuses on the improvements introduced in 2007/08 based on the new technologies such as the a-gps technology for fieldwork and the ooH product analyzer software for complete media planning and buying process.

Catalogue: WM3 2009: Change Is In The Air...
Author: Daniel Cuende
Company: Cuende Infometrics
May 7, 2009

Research papers

Transforming poster sites into a measurable advertising medium

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information....

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: David T. Bottomley
September 1, 1978

Research papers

Outdoor advertising

This paper describes the method with which r+m, in conjunction with Publex, carried out research into the measurement of billboard coverage. First we will discuss the assumptions that are the basis of this study - central to this being - the premise...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Frank de Munnik, Will J. A. Nelissen
June 15, 1990

Research papers

Atlanta and beyond

This paper focuses on the ways the best practices of traffic and media research have converged in an Out-of-Home ratings service, emphasizing what is new - and what remains the same - about audience measurement informed by those two fields.It also...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: William Rose, Joshua Chasin, William McDonald, James Tobolski
June 14, 2004

Research papers

Technology that puts research within an arm's reach of desire

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have traditionally been able to exercise the most...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Craig Twyford
Company: Nielsen
April 17, 2005