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Research papers

Public opinion research in Yugoslavia

Research into public opinion in its classical form has not a long tradition in Yugoslavia. It started in 1963 when the survey of citizens 'views and opinions about the Draft Constitution was carried out upon a national sample. This survey was carried...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Firdus Dzinic
August 1, 1967
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Citation

Dzinic, F. (1967a, August 01). Public opinion research in Yugoslavia. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/public-opinion-research-in-yugoslavia


Research papers

The Marsan method of research into new products (French)

The future of any industrial firm depends mainly on its development policy. Management is fully aware of this fact today, and this is why those responsible for laying down policy devote so much attention to research both to discover new uses for...

Catalogue: ESOMAR Congress 1966
Author: Raoul Laffy
September 1, 1966
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Citation

Laffy, R. (1966a, September 01). The Marsan method of research into new products (French). ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-marsan-method-of-research-into-new-products-french-


Research papers

The Marsan method of research into new products

The future of any industrial firm depends mainly on its development policy. Management is fully aware of this fact today, and this is why those responsible for laying down policy devote so much attention to research both to discover new uses for...

Catalogue: ESOMAR Congress 1966
Author: Raoul Laffy
September 1, 1966
×

Citation

Laffy, R. (1966a, September 01). The Marsan method of research into new products. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-marsan-method-of-research-into-new-products


Research papers

Public image surveys for assisting companies whose image policy is poorly adjusted to the environment

This paper will deal with these "maladjusted'' companies and methods of helping them to overcome their problems. v i In the first section we shall attempt to pinpoint the source of maladjustment inherent in company structures and in the mentality of...

Catalogue: ESOMAR Congress 1964
Author: Alain de Vulpian
June 15, 1964
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Citation

de Vulpian, A. (1964a, June 15). Public image surveys for assisting companies whose image policy is poorly adjusted to the environment. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/public-image-surveys-for-assisting-companies-whose-image-policy-is-poorly-adjusted-to-the-environment