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Videos
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Citation

Hess, M. (2023a, October 05). Facing Reality in the B2B Market. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/facing-reality-in-the-b2b-market


Videos

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020
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Citation

Agarwal and Nandi (2020a, November 03). Computing the crystal ball. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/computing-the-crystal-ball-11649


Research papers

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Barnava Nandi, Chandan Agarwal, Ritika Sinha
Company: Unilever
November 2, 2020
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Citation

Nandi, Agarwal and Sinha (2020a, November 02). Computing the crystal ball. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/computing-the-crystal-ball


Webinars

From tears & fears, when do we get to cheers?

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020
Authors: Alina Serbanica, Roxana Baciu, Ioana Bobe, Denisa Apreutesei, Andrei Elvadeanu, Ioan Simu, Steliana Ifrim
July 1, 2020
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Citation

Serbanica et al. (2020a, July 01). From tears & fears, when do we get to cheers?. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/from-tears-fears-when-do-we-get-to-cheers-


Research papers

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken--9345


Videos

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken-


Videos

The thermometer (Spanish)

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
May 14, 2018
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Citation

Suner and Gail (2018a, May 14). The thermometer (Spanish). ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-thermometer-spanish-


Videos

Data analytics & machine learning improving quality of life (Spanish)

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juan Pedro Lipari, Antonela Vistalli
May 14, 2018
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Citation

Lipari and Vistalli (2018a, May 14). Data analytics & machine learning improving quality of life (Spanish). ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/data-analytics-machine-learning-improving-quality-of-life-spanish-


Videos

Redesigning a brand tracker

Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
May 14, 2018
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Citation

Garritano and Tavares (2018a, May 14). Redesigning a brand tracker. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/redesigning-a-brand-tracker-9313