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Research papers

Users' working party report on 1989 activities

It is the intention of ESOMAR to increase its value to Research Users. To this end, ESOMAR has created a "Users' Working Party". Since this group and its efforts are in their infancy, it seems advantageous to shortly review the "Background" birth...

Catalogue: ESOMAR Congress 1989
Author: Kenneth J. Alman
September 1, 1989

Research papers

Data management for conceptual design research

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989
Authors: Claus Merbold, Gert Autz
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1989

Research papers

Data management for conceptual design research (German)

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989
Authors: Claus Merbold, Gert Autz
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1989

Research papers

Prediction in the labour market

The Austrian Labour Market Administration (which is part of the Ministry for Social Affairs) is legally obliged to procure an annual prediction of the manpower demand and supply for the following year. This Labour Market Forecast is dis- cussed in...

Catalogue: Papers 1982: Social Research And Prediction
Author: Ernst Gehmacher
June 15, 1982

Research papers

Tourism statistics

The new UN recommendations for the phased development of national Systems of International Tourism Statistics are presented, with the principal definitions and classifications. Some problems in collecting, analysing and interpreting tourism data are...

Catalogue: Seminar 1977: Travel And Tourism
Author: Raphael R. V. Baron
June 15, 1977

Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976

Research papers

Toward better media comparison

This committee was established in response to an industry need for clarification of the issues involved in measuring the effectiveness of advertising through media. Now the committee has recommended, and ARF’s Board of Directors has agreed, that...

Catalogue: ARF Guidelines Handbook
Authors: Seymour Banks, Stanley Canter, Richard F. Casey, Paul E. J. Gerhold, Jack R. Green, Robert E. Hughes, John H. Kofron, Frank W. Mansfield, Herbert M. Steele
June 15, 1971

Research papers

Presentation of industrial marketing research reports

I am writing this paper as an employee of a large manufacturing company with a fairly stable readership. Reports have gradually been moulded to the readership and the principles developed may not be universally applicable. I suggest, however, that...

Catalogue: The European Marketing Research Review 1968
Author: W. A. Westgate
August 1, 1968

Research papers

The years's work

Report of the years' work for the years 1963-1964.

Catalogue: ESOMAR Yearbook 1963-1964
Author: Jan van Rees
June 15, 1964