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Research papers

Prediction in the labour market

The Austrian Labour Market Administration (which is part of the Ministry for Social Affairs) is legally obliged to procure an annual prediction of the manpower demand and supply for the following year. This Labour Market Forecast is dis- cussed in...

Catalogue: Papers 1982: Social Research And Prediction
Author: Ernst Gehmacher
June 15, 1982

Research papers

Tourism statistics

The new UN recommendations for the phased development of national Systems of International Tourism Statistics are presented, with the principal definitions and classifications. Some problems in collecting, analysing and interpreting tourism data are...

Catalogue: Seminar 1977: Travel And Tourism
Author: Raphael R. V. Baron
June 15, 1977

Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976

Research reports

Notes on visit to 'Insight'

The visit was organized in order to make someassessment of the 'Insight' method which had beendescribed briefly by Wasey-Quadrant Ltd (London).Insight's techniques were suggested as potentiallyuseful for throwing new light on Park Drive, and fromthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973

Research papers

Toward better media comparison

This committee was established in response to an industry need for clarification of the issues involved in measuring the effectiveness of advertising through media. Now the committee has recommended, and ARF’s Board of Directors has agreed, that...

Catalogue: ARF Guidelines Handbook
Authors: Seymour Banks, Stanley Canter, Richard F. Casey, Paul E. J. Gerhold, Jack R. Green, Robert E. Hughes, John H. Kofron, Frank W. Mansfield, Herbert M. Steele
June 15, 1971

Research papers

Presentation of industrial marketing research reports

I am writing this paper as an employee of a large manufacturing company with a fairly stable readership. Reports have gradually been moulded to the readership and the principles developed may not be universally applicable. I suggest, however, that...

Catalogue: The European Marketing Research Review 1968
Author: W. A. Westgate
August 1, 1968

Research papers

The years's work

Report of the years' work for the years 1963-1964.

Catalogue: ESOMAR Yearbook 1963-1964
Author: Jan van Rees
June 15, 1964

Research papers

The year's work

Report of the activities for the years 1962-63.

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1963

Research papers

Remarks suggested by the papers on advertising research

I have been asked to discuss the papers delivered in this session, and find myself in the difficult position of having to elaborate on what was said this morning. In trying to remain as positive as the speakers have been, I will attempt to use some...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean Arachtingi
June 15, 1963