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Research papers

The relationship between researchers and creative people

This paper aims to examine in rather more detail the reasons for some of the unhappy relationships, and suggests five specific approaches which could make progress in eliminating the underlying causes. There seem to be three main areas of troubles :...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Stephen King
June 16, 1966
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Citation

King, S. (1966a, June 16). The relationship between researchers and creative people. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-relationship-between-researchers-and-creative-people