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Research papers

Complexity and change in the modern marketing environment

The paper discusses the complexity of the modern marketing environment and the need for a more comprehensive view of buying behaviour. Over the past decade several new factors, such as increasing government intervention in industry and commerce and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Peter Michael Chisnall
June 1, 1976
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Citation

Chisnall, P. M. (1976a, June 01). Complexity and change in the modern marketing environment. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/complexity-and-change-in-the-modern-marketing-environment


Research reports

Qualitative research on Royal Navy observer recruitment

The Royal Navy is currently experiencing a seriousshortfall in the number of Observers recruited for theFleet Air Arm. The objectives of the research reported here were, therefore: 1. To establish the characteristics (both demographicand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Qualitative research on Royal Navy observer recruitment. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-royal-navy-observer-recruitment


Research papers

Behavior patterns in savings

Current interest in the attitudes and behavior of those who save money -"savers' occured when savings ceased to be seen merely as a left-over resulting from the difference between income and expenses. Standard analytical methods and socio-demographic...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
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Citation

Danloy, P. (1972a, June 15). Behavior patterns in savings. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/behavior-patterns-in-savings


Research papers

Behavior patterns in savings (French)

Current interest in the attitudes and behavior of those who save money -"savers' occured when savings ceased to be seen merely as a left-over resulting from the difference between income and expenses. Standard analytical methods and socio-demographic...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
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Citation

Danloy, P. (1972a, June 15). Behavior patterns in savings (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/behavior-patterns-in-savings-french-


Research reports

Identification of psycho-economic typologies

Research is required to identify psycho-economic types within groups in the personal banking sector which are of major importance to Barclays advertising and marketing strategy. Data collected will be used to elaborate and refine the Working Model,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Identification of psycho-economic typologies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/identification-of-psycho-economic-typologies


Research papers

Multi-dimensional analysis of propensity to purchase

Propensity to purchase is defined as the probability of the occurrence of an event. An attempt is made to show that this probability is determinable and to a great extent without any need to rely on verbal statements, with their shortcomings of...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Herbert Steiner
November 1, 1968
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Citation

Steiner, H. (1968a, November 01). Multi-dimensional analysis of propensity to purchase. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/multi-dimensional-analysis-of-propensity-to-purchase


Research papers

Motivational rivalries and corporate compartmentation

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
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Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation


Research papers

Motivational rivalries and corporate compartmentation (French)

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
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Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation-french-


Research papers

The motivation and fears of flight

I am going to report to you on some of the central results of a multi-country psychological study on flight motivation and behaviour. Since it turned out that the phenomenon of fear plays one of the most important and, if I may say, also the most...

Catalogue: Seminar 1967: Travel and Tourism
Author: Ferenc Schuch
June 15, 1967
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Citation

Schuch, F. (1967a, June 15). The motivation and fears of flight. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-motivation-and-fears-of-flight