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Research papers
Econometry and psycho-sociology complementary methods of approach
This example illustrates an extremely rewarding method of collaboration between psycho-sociological specialists and econometric specialists. Such collaboration should be developed more end more in the study of many forecasting problems. In this...
Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Emeric Deutsch, Michel Simon
September 3, 1962
Research papers
The motivation and fears of flight
I am going to report to you on some of the central results of a multi-country psychological study on flight motivation and behaviour. Since it turned out that the phenomenon of fear plays one of the most important and, if I may say, also the most...
Catalogue: Seminar 1967: Travel and Tourism
Author: Ferenc Schuch
June 15, 1967
Research papers
Motivational rivalries and corporate compartmentation
Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
Research papers
Reading the tea leaves
Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.
Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa, Haruka Sugino
Company: INTAGE HOLDINGS Inc.
November 10, 2019
Research papers
Motivational rivalries and corporate compartmentation (French)
Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
Videos
I don't know if I am allowed to say this but...
What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...
Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
Research reports
Qualitative research on Royal Navy observer recruitment
The Royal Navy is currently experiencing a seriousshortfall in the number of Observers recruited for theFleet Air Arm. The objectives of the research reported here were, therefore: 1. To establish the characteristics (both demographicand...
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
Research papers
