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Research papers
The importance of marque
Most market surveys, for reasons of cost, are generally limited to owners of cars within particular sectors; the definition generally includes people who have bought a car of the type specified in recent years. Necessarily within such a sample there...
Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Ken Clarke, Bob McDowell
Company: KANTAR TNS Malaysia
June 15, 1996
Research papers
Surfing the learning curve
The paper describes the survey conducted to examine the profile of Yahoo! users in France Germany and the United Kingdom. It includes a detailed exploration of the methodology used and the main findings of the survey. The paper also discusses the...
Catalogue: The Worldwide Internet Seminar 1998
Authors: Philippe Guillanton, James Burckhardt
Company: Yahoo!
June 15, 1998
Research papers
Public opinion migrants, brand migrants
This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...
Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Juan Jose Calvo, Alain Mizrahi
June 15, 1999
Research papers
Towards a new view of evaluation
Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed.An alternative framework for evaluating the quality...
Catalogue: WM3 2007
Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves
Company: Nielsen
June 3, 2007
Research papers
Staff research and total quality management
This paper essentially covers two specific areas: The first half, by virtue of two Case Studies, looks at employee surveys conducted within a Total Quality context. The second looks at findings of staff research making comparisons across different...
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Ruth McNeil
September 1, 1993
Research papers
Challenges of agricultural market research in Russia
Russia is a vast agricultural market; even in the current depressed state of the economy, farm inputs represent multi-billion dollar purchases. Consumer market research is developing rapidly, but with interviewers located in the large cities with...
Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Vladimir Lapin
February 1, 1996
Research papers
From pencil to PEN
This paper is about Computer Assisted Personal Interviewing (CAPI) and in particular looks at one technology - the pen computer - and its application and use in the largest market research company in the United Kingdom. The purpose of this paper is...
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Bill Blyth, Greg Smith
Company: KANTAR TNS Malaysia
September 1, 1997
Research papers
Sex, drugs and rock 'n roll
Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (US) market confirm previous benchmark industry...
Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree
Company: Nielsen
June 14, 2002
Research papers
