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Research papers

Scanning data for improved retail marketing

The paper examines the various possibilities of using scanning data to improve the marketing of retailers. As a start, the method, the benefits and the status of scanning are described. Retail marketing encounters a number of general and special...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Egon Huppert
Company: Nielsen
June 15, 1982

Research papers

A panel for mutual communication

A panel that has been in operation for about three years shows how a simple and inexpensive method can supply three market partners, manufacturers, dealers and advertising agencies - with valuable, down-to-earth in- formation quickly and discreetly.

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Jörg Rehorn
June 15, 1981

Research papers

The exporient data bank

The EXPORIENT data bank became operational in 1979 within the International Trade Centre UNCTAD/GATT with a view to collecting and processing rapidly and systematically foreign trade data on a large number of countries and to facilitating the...

Catalogue: Seminar 1980: Information Systems In Action
Author: Bernard Angel
June 15, 1980

Research papers

The concept of the free flow of medicinal products in the EEC

The free flow of goods is one of the principal objectives of the EEC Treary. In the case of the pharmaceutical industry, the implications of this concept continue to be influenced by member States' national politics and the fact that every facet of...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: E. Marsh
June 15, 1979

Case studies

Advertising Western companies' licenses, trade-marks and trade-names in Hungary

The paper aims at delineating the ways of advertising in Hungary the products and services manufactured or rendered on the basis of a license purchased from a Western company whose trade-mark or trade-name is made use of when marketing the product or...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Laszlo Lindner
June 15, 1979

Research reports

Qualitative research into growth promotants

The Wellcome Foundation Ltd. is currently contemplating entering the non-therapeutic GrowthPromotant market, and before doing so require detailed information covering the current sizeof the UK market, and current trends within themarket.Accordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research papers

Problems and methods in export marketing research

The purpose of this paper is to examine the influence of the economic planning system on the import decision making of a country and through this on the problems, possibilities and methods of marketing research. From the point of view of practical...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Uolevi Lehtinen
March 1, 1979

Research papers

Dynamic research for a dynamic market

The paper describes the way in which Unigate, one of the worlds largest Dairy Companies, used continuous trade research in their most marketing orientated business sector - short life dairy products. The first half of the paper explains the company...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Joe Seydel, G. S. Jacobs
Company: Nielsen
June 15, 1977

Research papers

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: G. Ypma, Benno Stoppelman
December 1, 1976