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Research papers

Big changes will deliver a big future

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...

Catalogue: Congress 2013: Think Big
Authors: David Smith, Adam Riley
Company: DVL Smith Ltd
September 26, 2013

Research papers

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big
Authors: Ana Alvarez, Fiona Blades
Company: MESH Experience
September 26, 2013

Research papers

Rules of engagement

The war for online quality is being fought at respondent engagement. So far, the solution appears to be identifying offenders and eliminating them. However, not all satisficers are equal; we need rules of engagement that guide us toward eliminating...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Steven Gittelman, Elaine Trimarchi
November 6, 2012

Research papers

Research in a world without questions

A world without questions imagines a world where directly asking questions is banned. How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Bob Pankauskas, Tom Ewing
Company: BrainJuicer
September 13, 2012

Research papers

Interviewing children and young people

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010

Research papers

Are communities an answer to the economic recession?

The fastest growing aspect of the Research 2.0 revolution is the use of online research communities. When these communities first burst on the scene, in 2006, the talk was all about collaboration, consultation, and ceding control. More recently the...

Catalogue: Congress 2009: Leading The Way
Author: Ray Poynter
September 22, 2009

Research papers

Launching innovations during economic slowdown

As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in innovation or save money? Should we cut production...

Catalogue: Congress 2009: Leading The Way
Authors: Marcin Penconek, Mark Gillespie
Company: Nielsen
September 21, 2009

Research papers

Structured sense-making

As providers of 'research' we conduct inquiry into consumer behavior in order to generate new insights. However, raw data are not insights. Observations without context provide very limited utility; defining sexy new trends each year is no basis for...

Catalogue: Qualitative 2008: Consumer Choice
Author: Richard Radka
November 20, 2008

Research papers

Building cross-media norms

The presentation will report on the results of a multivariate analysis of approximately 50 cross media advertising effectiveness studies, representing about 74,000 respondents. The results provide insights into how different media work at returning...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Cardarelli, William Havlena, Alexandre Kalluf
Company: KANTAR TNS Malaysia
June 1, 2008