Resources Library by ANA

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Christine Schaper, Klaus Berkensträter

Company: Ipsos MRBI

November 18, 2014

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?

Authors: Hans Zijlstra, Martijn van Keulen

Company: KANTAR TNS Malaysia

September 10, 2014

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big

Authors: Saskia Brocx, Laurine van de Wiel

Company: KANTAR TNS Malaysia

September 26, 2013

Putting fragrance in perspective

Given the lack of knowledge about the relative importance of fragrance vs. other sensory inputs for business situations, this paper measures the expected 'economic' (i.e. pricing) performance of different ideas about fragrance in hotels vs. ideas...

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Howard R. Moskowitz, Rieko Shofu, Marco Bevolo, David Moskowitz

Company: Moskowitz Jacobs Inc.

June 26, 2009

There is no retail like travel retail

The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel. We will also see how the brands are trying to attract passengers thanks to...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Jérôme Goldberg

June 26, 2009

Exploring markets with agent-based computer simulations

Do we always need to interview human beings in the flesh or can we get reliable information by observing thousands of I-individuals who are pre-programmed to follow the same utility function as their human counterparts? Where is the frontier? ...

Catalogue: Congress 2008: Frontiers

Authors: David Perroud, Roger A. Parker

September 26, 2008

Taxis, vans and subways

This paper will present three case studies of experiments to conduct novel research techniques in alternative environments. The three approaches are:-Designing a taxi in which participants participate in an interview conducted by the...

Catalogue: Qualitative 2007

Authors: Roberto Holguin, Luis Arnal

November 12, 2007

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006

Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira

October 8, 2006

Spiritual tourism

Spiritual tourism isn't just religious tourism like pilgrimages. In-depth interviews reveal common motives for this form of travel as well as for a number of other forms. A wide spectrum of travel forms deserves this name.Spiritual tourists seek...

Catalogue: Leisure 2006

Author: Christoph B. Melchers

October 8, 2006