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Research reports

Qualitative research into spray disinfectant concepts

Spray disinfectants are as yet unknown in the UK market, although they are used very widely in the US and a spray disinfectant has been on theGermany market for two to three years. A program of research has been planned in the UK and Belgium to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into spray disinfectant concepts. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-spray-disinfectant-concepts


Research reports

Qualitative research into packaging for Jif Cooking Aids

The preliminary research into this project was carriedout in June 1976. Responses to the four cooking aids(garlic, herbs, onion, and curry) were largely positive with many respondents expressing intention to purchase. From the concept material, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into packaging for Jif Cooking Aids. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-cooking-aids


Research reports

Qualitative research on Project Jupiter

Project 'Jupiter' is a pseudo-alcoholic (2% level) softdrink for the 12-15 year-old market. These concepts were available as pulse slides, packs, andproduct descriptions. The general purpose of this research was to test theseconcepts prior to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Project Jupiter. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-jupiter


Research reports

Qualitative on new fragrance concept for Yardley

The objectives of the research reported here were to determine which of the eight concepts available hadthe widest appeal for women within the requirements ofexclusivity end sophistication.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative on new fragrance concept for Yardley. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-on-new-fragrance-concept-for-yardley


Research reports

Qualitative research into Jif cooking aids

Colman's are considering developing a range of new cooking aids along the same lines as Jif Lemon, and have produceda range of concept boards depicting four line extensionsfor Jif. The specific objectives of the research were:1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Qualitative research into Jif cooking aids. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-jif-cooking-aids


Research reports

Qualitative research into Bran Buds creative developments

Kelloggs Ltd. in conjunction with JWT Ltd. arecurrently developing alternative positionings for BranBuds. Five creative approaches have been developed forte sting, four of them being supported by the prototypepackaging.Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into Bran Buds creative developments. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-bran-buds-creative-developments


Research reports

Qualitative research on Poundstretcher European Low Fares freewheeler and homex

The research was required on several alternative concepts which have been developed for potential advertising for Poundstretcher European Low Fares. In summary, the objectives of this research were, primarily: go assess levels of interest in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on Poundstretcher European Low Fares freewheeler and homex. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-poundstretcher-european-low-fares-freewheeler-and-homex


Research reports

Qualitative research into Hawaiian Punch

Beecham Products is considering marketing Hawaiian Punchon a license from R.J. R. Foods. The basic objectives of the research reported here were toascertain whether there is a likely market gap for such aproduct and if so, those positioning concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research into Hawaiian Punch. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hawaiian-punch


Research reports

Qualitative research on senior service 'Ship'

The objectives of this research were to examine reactions to the concept as represented by the 'Ship' pack, product and advertising. The concept as a whole was examined and compared with the idea of a Player's concept. Motivational elements were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1975
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Citation

, C. (1975a, December 11). Qualitative research on senior service 'Ship'. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-senior-service-ship-