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Research reports

Research report on skin care products

This research was designed as a follow-up studyto previous research on Collagen products. Theobjectives of the current research were: 1. To investigate attitudes to skincare, skincare programmes followed, products used etc;2. To look at factors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Research report on skin care products. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/research-report-on-skin-care-products


Research reports

Quantitative consumer appraisal of Polaris carbonated drinks

Cadbury Schweppes Limited is currently progressingProject Polaris which is concerned with the developmentof high-quality carbonated drinks, positioned as anew sophisticated range of drinks for adults. The research was required into the levels of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1974
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Citation

, C. (1974a, September 11). Quantitative consumer appraisal of Polaris carbonated drinks. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/quantitative-consumer-appraisal-of-polaris-carbonated-drinks


Research reports

Qualitative research on name development for Stronghold

Qualitative research conducted in October andNovember 1973 by CRAM suggested that there is a gap inthe market for a home deodorizer product. This productshould ideally be positioned as having multi-householduse, and should be differentiated from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 9, 1974
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Citation

, C. (1974a, March 09). Qualitative research on name development for Stronghold. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-name-development-for-stronghold


Research reports

Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems

The research was required into the relative acceptability ofthe Bissell and Shamporal Carpet Shampooer hiring systemswith especial emphasis on the perceived strengths (andpotential strengths) of the Bissell system.Group discussions were felt to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems . ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-analysis-of-bissell-and-shamporal-carpet-shampooer-hiring-systems-


Research reports

Quantitative research on Lyons Maid 'Caterpillar'

Lyons Maid has developed a series of different productsin the area of 'lce Pops' all of which would be marketedat a higher price than the lp. 'lee Pops '. Previousresearch has demonstrated that a 'Caterpillar' version ofthe product does have appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Quantitative research on Lyons Maid 'Caterpillar'. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/quantitative-research-on-lyons-maid-caterpillar-


Research reports

Quality Street sweet, wrapper and pack changes

Marketing is considering a number of changes to thesweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposedchanges:1. In relation to consumer recognition of thechanges;2. In the context of conscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes


Research reports

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research on concept evaluation for Setting Custard. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-concept-evaluation-for-setting-custard


Research reports

Qualitative research into Texan fun packs

Rowntree Mackintosh is interested in exploringthe market for fun-size multi-packs. They havedeveloped a small size Texan Bar together withwrapper design and pack outer. The objectivesof the research reported here were to examine:1. Usage of and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Texan fun packs. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-texan-fun-packs


Research reports

Qualitative research on Yeastvite in Jamaica

Yeastvite is not available in Jamaica. There are, however, some grounds for believing that a Yeastvite concept would be acceptable to Jamaican consumers.Five concepts have been produced for the brand, and these have been recorded on tape as '...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Yeastvite in Jamaica. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-yeastvite-in-jamaica