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Research reports

Macleans white fluoride

Leo Burnett have produced three new press treatments for Macleans White Fluoride. The research objectives were:1. To check clear communication of the strategy;2. to check the appeal of the advertisements;3. to check any outstanding negatives;4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Macleans white fluoride. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/macleans-white-fluoride


Research reports

Qualitative research on Dry-Baby Liners

Johnson & Johnson have developed a new one-waynappy liner - Dri Baby Liner.The objectives of the research reported here wereto examine the communication of the Dri-Baby Linerfrom a new pack design for the product. About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1973
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Citation

, C. (1973a, January 12). Qualitative research on Dry-Baby Liners. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-dry-baby-liners