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Research reports

Qualitative research on Black Magic packaging

This report contains the results of two consecutivestudies on Black Magic packaging:Part 1 examined responses to several alternatives'rose' designs and to a stiffer lid. Thiswas based upon 6 group discussions.Part 2 examined responses to the red...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1974
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Citation

, C. (1974a, December 03). Qualitative research on Black Magic packaging . ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-packaging-


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial


Research reports

Ciba-Geigy vacuum cleaner product

The preliminary group discussions which explored consumer attitudes and behaviour and which elicited reactions to the proposed new product itself havenow enabled the parameters of the product concept to be more specifically defined. The proposed 11...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1971
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Citation

, C. (1971a, April 03). Ciba-Geigy vacuum cleaner product. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/ciba-geigy-vacuum-cleaner-product


Research reports

CRAM qualitative monthly monitor

This Monitor was designed to provide a continuousassessment of now housewives are talking, thinking andfeeling about the marketing and advertising environment.The data on which it is based is qualitative (groupdiscussions). Twelve groups are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). CRAM qualitative monthly monitor. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/cram-qualitative-monthly-monitor


Research reports

Qualitative research on attitudes towards mints

This research was undertaken to investigateconsumers' attitudes towards Mints. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973
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Citation

, C. (1973a, November 03). Qualitative research on attitudes towards mints. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-towards-mints


Research reports

Notes on discussion groups conducted on Du Maurier and Manikin

This research was undertaken in order to generate ideasfor a Du Maurier Super-C cigarette, and a Manikin Super-Ccigarette. Group discussions were held with selectedsmokers and the groups were conducted in a wide-rangingand creative way.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 9, 1973
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Citation

, C. (1973a, August 09). Notes on discussion groups conducted on Du Maurier and Manikin. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/notes-on-discussion-groups-conducted-on-du-maurier-and-manikin


Research reports

Report on qualitative research on the Agua Brava range

In December 1973 CRAM conducted five group discussions toexamine the attitudes towards male toiletries manifestedboth by males who use such products and by females who buythe products for males.The prime purpose of the present research project was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 5, 1975
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Citation

, C. (1975a, February 05). Report on qualitative research on the Agua Brava range. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-the-agua-brava-range


Research reports

A qualitative overview of tea advertising

In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the teamarket, CRAM Ltd conducted two group discussionsamongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). A qualitative overview of tea advertising . ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/a-qualitative-overview-of-tea-advertising-


Research reports

Qualitative research on 'Drive'

This Report contains the results of Qualitative Researchconducted on:  'ALL' and two 'DRIVE ' Testimonial Commercials (3 groups conducted in the Birmingham area) and; Four alternatives 'DRIVE' commercials (6groups conducted in the London area)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 29, 1973
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Citation

, C. (1973a, September 29). Qualitative research on 'Drive'. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-drive-