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Research reports

Qualitative research into attitudes to in-home dry-cleaning

Johnson's market an in-home, aerosol, dry-cleaning/spotremoving product under the name 'Goddard's Dry Clean'.However, there appears to be minimal promotion of thisproduct at present and so this research was undertakento provide some initial market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975

Research reports

Qualitative research into creative developments for Mcvitie's fruit shortcake

Masius, Wynne-Williams and D'Arcy MacManus are in theprocess of developing a new advertising campaign for 'McVitie's fruit Shortcake' which capitalizes on thedrift away from chocolate and luxury biscuits, towardscheaper 'plain' biscuits and towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1975

Research reports

Advertising effectiveness study 3100 copier

Rank-Xerox (U.K) Ltd. launched a new, mobile copyingmachine - the 3100 - in Manchester at the beginning ofFebruary 1974. An initial advertisement ran in theCity edition of the "Guardian" at that time and arevised advertisement appeared on March 7th,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1974

Research reports

All temperature Daz

The general objectives of this research were to investigatereactions to ''All Temperature" Daz. Since last Autumn in Angliaand South West/Wales TV Regions, Daz has been distributed withnew pack copy claiming "All Temperature Daz washes whitest everin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 14, 1973

Research reports

Qualitative research on Trophy Bar and launch commercial

Mars have developed a new chocolate bar, called Trophy,with a wafer filling and containing nuts (peanuts).For these two commercials have been produced, intendedjointly to launch the product. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973

Research reports

Qualitative research on Fly-Tox short life evaporator

Ciba-Geigy is intending to launch a new variant ofFly-Tox. Five advertising approaches for Fly-Tox 42 have beenproduced.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973

Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973

Research reports

Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'

The research was required to examine the commercial "Cafe"for Nescafe fine Blend, both as a launch commercialin its own right and as the successor to the first launchcommercial "Hedgecutter". About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973

Research reports

Advertising testing for Vedra

Ciba-Geigy has developed a new skincare product calledVedra. It is a moisturizing lotion based on ingredientsfrom the aloe vera plant. Preliminary research has been undertaken to examine attitude to skincare and to aid in the development ofpotential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973