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Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on attitudes towards the concept of a pre-wash stain remover . ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-the-concept-of-a-pre-wash-stain-remover-


Research reports

Research report on two new countlines

Rowntree Mackintosh has developed two potentialcountlines:1. A chocolate-covered lemon bar with fruit andnuts;2. A ginger bar, similar to a Mars bar.The objectives of this research were: 1. To obtain consumer responses to the lemon barand ginger bar...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Research report on two new countlines. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/research-report-on-two-new-countlines


Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Qualitative research on Project Starky. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-starky


Research reports

Qualitative research into convenience desserts

Batchelors Ltd., in conjunction with Davidson, Pearce, Berry and Spottiswoode Ltd., are concerned to progress the development of a number of dessert productsrequiring minimal preparation.A large number of concepts were brainstormed by Agency staff,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into convenience desserts . ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-convenience-desserts-


Research reports

Qualitative research into milk drinks

Batchelors are in the process of developing arange of instant products in the Milk Drinksarea. Given this situation, qualitative research the exercise was required in order to:1. Explore the market viability ofthe concept of an instant milkdrink;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Qualitative research into milk drinks. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-milk-drinks


Research reports

Qualitative research into buying and serving packet soup

Knorr is proposing changing its brand to a 1-pintoffering, both to exploit this trend and to avoid a progressive loss of relevance in the market. The primary aim of the research was to gauge theimportance of the 1-pint size vis a vis otherfactors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
×

Citation

, C. (1979a, March 01). Qualitative research into buying and serving packet soup. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-buying-and-serving-packet-soup


Research reports

Project Carnation

This research sets out to compare and assess consumer reactions to five additional names far the Carnation range of male hairdressings and deodorants, together with the name 'Scorpio' which has shown some potential in previous research. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Project Carnation . ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/project-carnation-


Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972
×

Citation

, C. (1972a, August 01). Qualitative research on four new count lines . ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-four-new-count-lines-butter-crisp-etc-


Research reports

Report on research for a new range of shampoo applicators

Exploratory research was conducted to evaluate themarket and product potential with a view to newproduct development.The research was designed to generate ideas inrelation to an 'Ideal ' shampoo applicator. A newmachine, the 'Grand Rapids', was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1972
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Citation

, C. (1972a, February 01). Report on research for a new range of shampoo applicators. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/report-on-research-for-a-new-range-of-shampoo-applicators