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Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard it had been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectives of this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard


Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Qualitative research on Project Starky. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-starky


Research reports

Qualitative research into choc ices

Lyons Maid Ltd., are concerned to develop choc ice which in product terms in closest to theconsumer ideal (given certain cost constraints).Accordingly, a qualitative research exercise wasrequired in order to:1. Explore current attitudes andbehavior...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into choc ices. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-choc-ices


Research reports

Qualitative research into buying and serving packet soup

Knorr is proposing changing its brand to a 1-pintoffering, both to exploit this trend and to avoid a progressive loss of relevance in the market. The primary aim of the research was to gauge theimportance of the 1-pint size vis a vis otherfactors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into buying and serving packet soup. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-buying-and-serving-packet-soup


Research reports

Pre-packed pastry

This research was undertaken to provide a guide to the relative acceptability of five pastry types in five different conceptual states in six different forms of packaging. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Pre-packed pastry. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/pre-packed-pastry


Research reports

Project Carnation

This research sets out to compare and assess consumer reactions to five additional names far the Carnation range of male hairdressings and deodorants, together with the name 'Scorpio' which has shown some potential in previous research. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Project Carnation . ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/project-carnation-


Research reports

Qualitative research report on a new Walnut Whip multipack

Walnut Whip is available at present in individualcellophane packs or a covered box containing 3individually wrapped items. A new Correzze pack hasbeen designed. Two versions of this pack are available, one with ared and one with a white...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research report on a new Walnut Whip multipack. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/qualitative-research-report-on-a-new-walnut-whip-multipack


Research reports

Qualitative research on new packs for Manikin and for Manikin Mild

The research objectives were: 1. To examine attitudes towards Manikin and thecurrent Manikin pack;2. To obtain responses to a number of variants of the Manikin pack;3. To explore reactions to the concept and thesmoking qualities of a long slim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on new packs for Manikin and for Manikin Mild. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-packs-for-manikin-and-for-manikin-mild


Research reports

Communications testing- New label designs

The purpose of this research was to assess the present the imagery of Trex Oil vis-a-vis other competitive brands; todiscuss the differential impact of the two new labels and the extent to which these labels communicate the key elements ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 9, 1973
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Citation

, C. (1973a, April 09). Communications testing- New label designs. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/communications-testing--new-label-designs