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Research reports

Report on qualitative research on Mint Cracknel

The objectives of this research were to examineconsumer reactions to the two new sizes and toestablish which of the new shapes were moreappropriate to consumer usage and attitudes towardsMint Cracknell. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 10, 1972
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Citation

, C. (1972a, June 10). Report on qualitative research on Mint Cracknel. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mint-cracknel


Research reports

Qualitative research on 'Fresh' fabric washing liquid

The research was meant to decide whether or not 'Fresh' has seriouspotential amongst users of heavy ·duty products forhandwashing as well as light-duty users.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'Fresh' fabric washing liquid. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-fresh-fabric-washing-liquid


Research reports

Report on qualitative research on deodorant packs

The principal objective of the research was to ascertain whether any of the proposed pack design for Cool Charm had any particular negatives in consumerterms. Additional information was gathered on :1. Advantages and disadvantages of roll-ons vis a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1971
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Citation

, C. (1971a, January 01). Report on qualitative research on deodorant packs. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-packs


Research reports

Qualitative research on 'Berkeley 100s'

The research objectives were:1. To explore reactions to the cigarette, the pack,name, house of origin, and the amalgamation ofthese features;2. To assess reactions to the advertising treatments(the 'manifesto', and other expressions), and howthey...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
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Citation

, C. (1972a, June 09). Qualitative research on 'Berkeley 100s'. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-berkeley-100s-


Research reports

Report on qualitative research on Setlebs packaging research

The objectives of the research reported here were toascertain the design elements of the Setlers packagingwhich could be improved upon both to Setlers users andto users of competitive products i.e., Rennies, Phillipsindigestion tablets and Alka...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
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Citation

, C. (1972a, March 21). Report on qualitative research on Setlebs packaging research. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-setlebs-packaging-research


Research reports

Design factors in Wilkinson cordless electric garden tools

Wilkinson Sword is in the process of considering newdesigns for their Cordless Electric Garden Tools. The research was required to provide general guidanceon design features in the light of current attitudesto Cordless Garden Tools and specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Design factors in Wilkinson cordless electric garden tools. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/design-factors-in-wilkinson-cordless-electric-garden-tools


Research reports

Project Taurus

This research has investigated what is communicated to consumers by tablet shapes, sizes and colours. Different shapes, sizes and colors may convey different impressions about the nature of the tablet. In particular, the different tablet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Project Taurus. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/project-taurus


Research reports

Aspen Sherry placement test and tachistoscope test between green and clear bottles

Harveys are considering changing the traditionalgreen bottle for a new clear bottle on their Aspenbrand of South African Sherries. Research wascarried out to determine in what ways the bottle's colour would influence consumers' attitudes to thesherry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1972
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Citation

, C. (1972a, March 01). Aspen Sherry placement test and tachistoscope test between green and clear bottles . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/aspen-sherry-placement-test-and-tachistoscope-test-between-green-and-clear-bottles-


Research reports

Qualitative research on Grecian 2000 in the U.K.

Combe Inc. is a manufacturer of a hair colorantproduct, Grecian 2000, which is marketed in the US and which, unlike other dyes and tints,works in a cumulative way by progressively depositingcolor on and within the hair until the desiredhair shade is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1974
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Citation

, C. (1974a, January 01). Qualitative research on Grecian 2000 in the U.K.. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-grecian-2000-in-the-u-k-