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Research papers

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Arfa Syed, Tooba Kamil
Company: Kantar
November 11, 2018
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Citation

Syed and Kamil (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend--9489


Videos

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Arfa Syed
Company: Kantar
November 11, 2018
×

Citation

Syed, A. (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend-


Research papers

Hello quintastics!

This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Liesbeth Gerritsen, Pernille Kok-Jensen, Sandra van Vemden
Company: MARE
October 30, 2017
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Citation

Gerritsen, Kok-Jensen and van Vemden (2017a, October 30). Hello quintastics!. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/hello-quintastics-


Magazines

Research World (December 2008)

Last month, the United States elected the first African American ever to the office of President. He was not elected because of his race, but because he ran a campaign that was so disciplined, broad and deep that it touched the culture, emotions and...

Catalogue: Research World 2008
Author: ESOMAR B.V.
December 1, 2008
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Citation

B.V., E. (2008a, December 01). Research World (December 2008). ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/research-world-december-2008-


Research papers

When is a coconut not a coconut?

This paper calls for a reading of advertising discourse in the context of this overwhelming cultural specificity. It is proposed that, to create semiotically relevant discourses, advertising will have to invoke the cultural backdrop and build it into...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Author: Seema Khanwalkar
October 28, 2001
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Citation

Khanwalkar, S. (2001a, October 28). When is a coconut not a coconut?. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/when-is-a-coconut-not-a-coconut-


Research papers

Ya Sheikh, let me sell you a camel

The Middle East region has seen significant changes over the last few years, and these extraneous factors have shaped the lives and values of Arabs. A number of contradictions have occurred, behaviour that is difficult to explain at the outset, but...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Dipen Mehta, Daksha Desai
October 28, 2001
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Citation

Mehta and Desai (2001a, October 28). Ya Sheikh, let me sell you a camel. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/ya-sheikh-let-me-sell-you-a-camel


Magazines

Research World (September 2001)

If Corporate Communications firms are to survive in the network economy they must offer their clients solutions for communications strategy. They must also create stories and experiences for the clients of their clients, integrated in a creative...

Catalogue: Research World 2001
Author: ESOMAR B.V.
September 1, 2001
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Citation

B.V., E. (2001a, September 01). Research World (September 2001). ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/research-world-september-2001-


Research papers

Understanding Hispanic consumers in the United States

Drawing on U.S. census data and primary research recently conducted among Hispanic consumers in the United States by TNS Market Development, this paper uses a systematic transcultural marketing approach to highlight critical demographic,...

Catalogue: Ethnic Marketing 2000
Author: Henry Adams-Esquivel
Company: KANTAR TNS Malaysia
July 1, 2000
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Citation

Adams-Esquivel, H. (2000a, July 01). Understanding Hispanic consumers in the United States. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states


Research papers

The Internet

This paper discusses what some cynics in the United States call the Internet, the World White Web. Much has been said about the perceived American stereotypical netizen: is Caucasian, upper-income, and college-educated. Is the Internet about race, is...

Catalogue: Ethnic Marketing 2000
Author: Reynaldo Caudillo
July 1, 2000
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Citation

Caudillo, R. (2000a, July 01). The Internet. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/the-internet