You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Customer Needs.
ANA has found 136 results for you, in 6268 ms.
Didn’t find what you were looking for? Try the Advanced Search!


On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Klaus Berkensträter, Christine Schaper
Company: Ipsos MRBI
June 15, 2014

Case studies

Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019
Authors: Katell Maguet, Oliver Sweet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019

Research reports

Sunsilk qualitative research

As part of the strengthening exercise on SunsilkShampoo, this research was conducted with thefollowing objectives:1. To assess which range of variants has themost appeal either to shampoo users ingeneral or to specific target groups, undera 'variant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979

Research papers

Bringing Fun and Excitement to the Serious Business

Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...

Catalogue: Creativity. Connections. Community.
Author: Olga Kornilova
July 15, 2022

Research papers

Strategic marketing needs strategic research

This paper describes the use of mapping as a strategic research technique. Case histories are described in which the use of mapping lead to major changes being made in long-term plans. The specific mapping technique used uses nominally scaled data as...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John Rice
June 15, 1983

Research papers

Tailoring media research to users' needs

This paper both demonstrates that (at least in South Africa) media research does influence media planning and also shows the considerable value of measuring (rather than assuming) the needs, satisfactions and dissatisfactions of media data users.

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Michael M. Brown
June 15, 1984

Research papers

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Due to the increased perception of risk, the population is more strongly oriented towards insurance protection. In both East and West Germany, more than half of the population advocates having the most comprehensive insurance coverage possible for...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Renate Köcher, Sylvia Roth-Flockerzi
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1994

Research papers

Gain mobility by new forms of vehicle utilisation and mobility management

‘Mobility management’ is a global concept of various policies to ensure the efficient sustainable satisfaction of mobility demands. Intermodality including all transport carriers will provide an increased quality of life and added value....

Catalogue: International Automotive Marketing Conference 1998
Authors: Conrad Wagner, Heiner Schmeck
June 15, 1998

Research papers

Understanding the prescribing decision

By understanding the role that patient factors play in the prescribing decision, pharmaceutical marketers will be better able to understand the behavior of their customers and in turn be better able to market their products to their...

Catalogue: ESOMAR Global Healthcare 2002
Author: David A. Luery
Company: KANTAR TNS Malaysia
June 15, 2000