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Research reports

Qualitative research into Scripto Pens

Scripta Pens are in the process of developing a range ofwriting implements which will require substantiationand promotion by means of an advertising campaign. Inorder to guide the development of the range and of thecreative advertising material,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research into Scripto Pens. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-scripto-pens


Research reports

Qualitative research into Heinz new product developments

An evaluation of the soft drinks market produced byDorland has suggested that there may be an opportunityfor Heinz to enter the market. Qualitative research was therefore required into thecarbonated drinks market in order to: 1. Explore current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Heinz new product developments. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments


Research papers

Image management

The laddering technique is specifically designed to understand the way in which product images are constructed. The technique involves establishing the link between product attributes, their consequences for the consumer and the personal values...

Catalogue: ESOMAR Congress 1988
Author: Jeanne Steward
Company: qed Ltd.
September 1, 1988
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Citation

Steward, J. (1988a, September 01). Image management. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/image-management


Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Silvikrin television commercials. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-television-commercials


Research reports

Qualitative research on Parker pens

It is planned to use the pre-Christmas 1972 commercialfor the Parker Flighter De Luxe ball pen for pre-Christmasadvertising in 1973. The communication objectives ofthe commercial were to elicit the response.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research on Parker pens. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-parker-pens


Research reports

Research report on skin care products

This research was designed as a follow-up studyto previous research on Collagen products. Theobjectives of the current research were: 1. To investigate attitudes to skincare, skincare programmes followed, products used etc;2. To look at factors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Research report on skin care products. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/research-report-on-skin-care-products


Research reports

Qualitative research on Dettol in the mother and baby area

Dettol performs relatively poorly in image terms comparedwith Savlon in the area of mothers with young babies.This is particularly the case in relation to recommendationsby clinics for babies and for those with delicate skins.Reckitt Colman also have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
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Citation

, C. (1976a, July 19). Qualitative research on Dettol in the mother and baby area. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-in-the-mother-and-baby-area


Research reports

Report on qualitative research on Caramac commercials

This research had as the main objective to examine Caramac in relation to competitive products and to evaluate two television commercials for Caramac ('Football Match ' and 'Malvern Hills'). The detailed objectives were as follows:1. To establish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on qualitative research on Caramac commercials. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-caramac-commercials


Research reports

Attitudes to Caramac

For the majority of adults and virtually all children, Caramacwas seen as a type of chocolate, different because of itscaramel flavor and light color, but definitely chocolate.However, it was clear that Caramac was unstable in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
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Citation

, C. (1973a, March 08). Attitudes to Caramac. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/attitudes-to-caramac