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Videos
Ceremony: Congress 2019 Best Paper Award Winner
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019
Videos
Data science mirrors psychology in surprising ways
Guest speaker: Jonathan Mall, CEO & Founder of Neuro Flash.
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Jonathan Mall
November 11, 2018
Videos
From Buddha bar to Buddha's brain
Living in this increasingly VUCA world where digital disruption occurs every day is not very brain-friendly. Fortunately, there is a tool to help us find peace of mind and, as a by-product, perform better at work. A brief mindfulness practice will...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nash Siamwalla
May 13, 2018
Videos
The truth is out there
In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...
Catalogue: Congress 2016: #WOW
Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi
Company: Jigsaw Research
June 15, 2016
Videos
Behavioural economics gets real
So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...
Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
June 15, 2016
Videos
Finding new stories in old data
Narrative psychotherapy has been around since the 70s-80s, helping people identify their resources and create a new narrative about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need also brands...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Oana Popa Rengle
June 15, 2016
Videos
Brain tricks
An action-packed session of scientific experiments and brain tricks to demonstrate the power of the consumerâs unconscious mind⦠as well as your own.
Catalogue: Congress 2014: What Inspires?
Author: Phyllis MacFarlane
June 15, 2014
Videos
How to motivate people to save more money
Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...
Catalogue: CEE Research Forum 2014: East Connection
Authors: Dominika Maison, Tomasz Opalski
March 24, 2014
Videos
