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Research reports

Qualitative research into advertising developments for Continental Quilts

The developments of the Slumberdown press advertisinghave now reached their final execution, and it isnecessary to bring the television advertising to thesame stage.Accordingly, it was decided to pre-test thetelevision advertising (in animatic form)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Qualitative research into advertising developments for Continental Quilts. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-developments-for-continental-quilts


Research reports

Knorr quick soups: 1978/9 'quick bite' commercial

The objectives for the present research were toexplore the reactions of instant soup users to theQuick Bite commercial and ascertain whether what iscommunicated by the advertisement is in line withthe advertising objectives. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Knorr quick soups: 1978/9 'quick bite' commercial. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/knorr-quick-soups-1978-9-quick-bite-commercial


Research reports

Qualitative research into Lucozade advertising

The research was conducted in March 1978 to establishcurrent attitudes towards Lucozade and to assessthe potential of an 'in-health' advertising strategyto promote usage. The findings were favorableto this strategy and two new advertisements,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1978
×

Citation

, C. (1978a, August 01). Qualitative research into Lucozade advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising


Research reports

Nutty commercial research

A new campaign has been developed for Nutty whichis currently also on air in some regions. Thiscampaign is based on the theme 'Sit-down to aNutty, Stand-up to the day'. The research was requiredto evaluate the performance and communication ofthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
×

Citation

, C. (1978a, April 01). Nutty commercial research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/nutty-commercial-research


Research reports

Qualitative research into Brooke Bond Dividend 'D' Tea advertising

Brooke Bond Dividend 'D' Tea was relaunched twoyears ago using a television campaign of cameosof people enjoying drinking the tea.The follow-up campaign 'Talking Tea Cups' featured cartoon treatments of teacups in blackand white and was based on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Qualitative research into Brooke Bond Dividend 'D' Tea advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-brooke-bond-dividend-d-tea-advertising


Research reports

Qualitative research into Dettol advertising

Two new television commercials are currently beingdeveloped for Dettol on the theme of product usage. It was desired to test both these approaches forcommunication, relevance and major defects, and furtherto select one of them for further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Qualitative research into Dettol advertising . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-


Research reports

Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign

Research into reactions of consumers to the first burst ofnational Prudential TV advertising has been conducted. This research was undertaken to examineAgents' reactions to it and to the idea of TV advertising,in order to make the positioning and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-in-depth-research-on-prudential-agents-responses-to-the-burglary-tv-advertising-campaign


Research reports

Harmony colourant advertising research

Following the results of research into preliminary advertisingconcepts for Harmony Colourant, the Agency has produced acommercial in animatic form on video-tape with a linked in the soundtrack. The objectives of the research were, therefore:1....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Harmony colourant advertising research . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/harmony-colourant-advertising-research-


Research reports

Qualitative research on Elseve balsam & volume shampoo

L'Oreal is launching a new range of shampoos.At the time of the research, Elseve Balsam Beautyshampoo was currently advertising on-air and theElseve Balsam Volume Shampoo was launchedSeptember/October 1977. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
×

Citation

, C. (1977a, December 01). Qualitative research on Elseve balsam & volume shampoo. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-elseve-balsam-volume-shampoo