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Research papers

Internet banking design

Since November 2015, ING Bank in Poland has been offering a new Internet banking system, which (according to customers) is simple, intuitive and mobile friendly, and which supports the management of their daily finances. The System, which has been...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Tomasz Opalski
November 18, 2016
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Citation

Opalski, T. (2016a, November 18). Internet banking design. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/internet-banking-design


Research papers

Beauty in the box

Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer....

Catalogue: Latin America 2016: Research Renovation
Author: Gabriel Gontijo
April 13, 2016
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Citation

Gontijo, G. (2016a, April 13). Beauty in the box. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/beauty-in-the-box


Videos

Catch trends - Measure ads

Marketers have always had two fundamental jobs: Understanding the needs of customers and reaching out to them with a message that is impactful. In many cases, we don't have to ask what customers want any more. Our online searches say a lot about us....

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Taylan Yildiz
June 15, 2015
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Citation

Yildiz, T. (2015a, June 15). Catch trends - Measure ads. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/catch-trends---measure-ads


Research papers

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christine Schaper, Klaus Berkensträter
Company: Ipsos MRBI
November 18, 2014
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Citation

Schaper and Berkensträter (2014a, November 18). On-site scenario groups: From lab to life. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/on-site-scenario-groups-from-lab-to-life-8367


Research papers

Rowing against the tide or surfing the new wave?

How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of infrastructure; illiteracy and low levels of consumer...

Catalogue: Congress 2014: What Inspires?
Authors: Massimo Cealti, Nicolas Siega
September 10, 2014
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Citation

Cealti and Siega (2014a, September 10). Rowing against the tide or surfing the new wave?. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/rowing-against-the-tide-or-surfing-the-new-wave--8353


Research papers

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
September 10, 2014
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Citation

Ziems and Wong (2014a, September 10). Zodiac brand research in China. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china--8360


Videos

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Klaus Berkensträter, Christine Schaper
Company: Ipsos MRBI
June 15, 2014
×

Citation

Berkensträter and Schaper (2014a, June 15). On-site scenario groups: From lab to life. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/on-site-scenario-groups-from-lab-to-life


Videos

Twitter (Spanish)

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Andrea Marcela Durán Sánchez, María Angélica Aya Zarate
June 15, 2014
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Citation

Sánchez and Zarate (2014a, June 15). Twitter (Spanish). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/twitter-spanish-


Videos

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
June 15, 2014
×

Citation

Ziems and Wong (2014a, June 15). Zodiac brand research in China. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china-