You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Performance.
ANA has found 39 results for you, in 194 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Evaluation of MacLeans and Crest commercials

In light of the previous research's findings two further televisioncommercials have been developed:a) 'A Good Toothbrush' and b) 'Growing Up'. Both advertisements seek to meet the original strategicrequirements for the brand though in somewhat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1975

Research reports

Fynnon calcium aspirin tv commercial research

The objectives of this research were to ascertain the extent to which the two commercials for Fynnon CalciumAspirin communicate the basic product story.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973

Research reports

Quantitative check on attitudes to cinema advertising

The research reported here was carried out by CRAM on behalf of Pearl & DeanLtd., to find out the attitudes of cinema-goers towardsadvertising in the cinema with a view to the possibleextension of advertising time. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1973

Research reports

Qualitative research on Macleans white fluoride

Leo Burnett has produced two new press treatmentsfor Macleans White Fluoride, which was launched in 1971.Since then the basic strategy of fluoride protection has remained constant, but an attempt has been made to give the advertisements a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973

Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973

Research reports

Qualitative research on new campaign for Quality Street

The objective of the newcampaign was to communicate that Quality Street canbe used by a variety of people in a variety of situationswhere the product can be shared. Previously, advertisinghas tended to concentrate on sharing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973

Research reports

Qualitative research on Mosaic and R.S.V.P. tv commercials

The prime objectives of the research were:1. To determine the ability of 1971commercials for R.S.V.P. and Mosaicto communicate the creative strategy; 2. To establish whether the commercialshave any negative or confusing elements; 3. To check the 1971...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972

Research papers

Report back

This seminar revealed the gulf between the passionate non-verbalists who believe structured verbal response is inadequate to describe meaning (for them the Black Box, the Group Discussion, the indirect inference) and those who seem to believe that...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Robin T. J. Tuck
June 15, 1971

Research reports

Qualitative research on Barclays press slogans

The objectives of this research were to make a brief evaluation of potential slogans for the 1971 Barclays Press Advertising Campaign. The slogans were examined in the context of the advertisements rather than being considered alone. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971