You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Coffee.
ANA has found 23 results for you, in 3061 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Market research to develop Nescafé "new" And Nescafé "gold"(German)

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966
×

Citation

Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-


Videos

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
June 15, 2014
×

Citation

Oshima and Wacker (2014a, June 15). Human beans. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/human-beans


Research papers

Measuring preference for product benefits across countries

This paper briefly reviews the standard practices of benefit measurement and benefit segmentation and, along the way, points out their deficiencies, and then introduces Maximum Difference Scaling, a method that the authors believe is a much more...

Catalogue: Latin America 2003
Authors: Leopoldo Neira, Steve Cohen
Company: SurveyHealthcareGlobus
May 4, 2003
×

Citation

Neira and Cohen (2003a, May 04). Measuring preference for product benefits across countries . ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/measuring-preference-for-product-benefits-across-countries-


Research reports

Nescore

Nestles is considering the marketing of a new brand ofInstant Coffee, intended primarily to compete againstthe increasing sales of cheaper brands - Own Brands andnow, Brooke Bonds Brazilian. The objects of the research were primarilyconcerned with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
×

Citation

, C. (1974a, December 02). Nescore. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/nescore


Research reports

Coffee Compliment packaging research

It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were: 1. To examine general consumer attitudes towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Coffee Compliment packaging research. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/coffee-compliment-packaging-research