You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Product Concept.
ANA has found 78 results for you, in 351 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Cabana concept research

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar.The general objectives of this research were to evaluatethe various elements of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/cabana-concept-research


Research reports

Qualitative research into pack and advertising development for Shippam's sandwichmakers

Shippams has developed a newproduct which is a mixture ofin a spreadable savoury base. Responses to date indicate that both the concept and theproduct have a high level of acceptability but moreinformation is required to try to determine which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into pack and advertising development for Shippam's sandwichmakers. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-pack-and-advertising-development-for-shippam-s-sandwichmakers


Research reports

Qualitative research on small Easter eggs

The small egg market has grown considerably in thelast few years and is dominated by Cadbury Creameggs. Rowntree Mackintosh is interested inexpanding its share of the market. They havetherefore developed three small egg concepts. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research on small Easter eggs. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-small-easter-eggs


Research reports

Qualitative research into a new variant for cream silk conditioner

Elida Gibbs wishes to assess respondents' reactions toalternative additions to the Cream Silk range of hairConditioners. The specific objectives of the research were:1. To determine which of the four alternativeproduct concepts has the most general...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into a new variant for cream silk conditioner. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-variant-for-cream-silk-conditioner


Research reports

Qualitative research into high fibre bread

Nimble bread, in common with other specialist slimming foods,has suffered a considerable loss of both sales and share inrecent years. A new positioning as "healthy" rather than solely a slimmingbread is currently under development and the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into high fibre bread. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-high-fibre-bread


Research reports

Qualitative research into instant oat cereal

Kelloggs have developed an instant oat cereal with addedwheat bran which has performed satisfactorily in producttrials. It is intended to launch the brand as a competitorto Lyons Ready Brek.The aims of the research were to elicit behavioural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into instant oat cereal . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-instant-oat-cereal-


Research reports

Qualitative research on Project Cledwyn

The Cledwyn Project is a development of a multi-purposeliquid hard surface cleaner. The objectives of the research reported here were toevaluate two alternative presentations of the cleaner/disinfectant, and two concept statements.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on Project Cledwyn. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-cledwyn


Research reports

Qualitative research into men's hair care product concepts

Earlier research by CRAM Ltd. identified the potentialfor new products in certain areas within the men's hair caremarket. Further considerations and inputs from Beechams Ltd. and Leo Burnetts Ltd. have resulted in the development of13 concepts which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research into men's hair care product concepts . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-men-s-hair-care-product-concepts-


Research reports

Qualitative research on Five Pints

Five Pints is "filled milk" (skimmed milk withvegetable fats added) which was launched by Unigateinto Lancashire in March 1976. This research has been done to assess in qualitativeterms consumer attitudes to the introduction of FivePints, and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research on Five Pints. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-five-pints