Resources Library by ANA

Marketing research in the conditions of development of collective consumption

The aim of the paper is to discuss the interrelationships between collective consumption and the market, and the influence of collective consumption on the market and marketing research. In the detailed analysis the author discusses the influence of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Remigiusz Krzyzewski

September 1, 1974

The USEGO story

In the late sixties, the commercial and financial situation of USEGO, largest consumer cooperative of Switzerland, had become extremely critical. The Marketing Department of Allgemeine Treuhand AG, Zurich, was charged to elaborate a new marketing...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: Peter Welti

April 1, 1974

Distribution system and its functioning in socialist economy with special reference to Poland

After defining the concept of distribution and its place in marketing the author has presented the role of trade in Poland's economy. Then he discusses the channels of distribution, structure and organisation of retail and wholesale trade as well as...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Jerzy Dietl

June 15, 1973

Diversification by pharmaceutical companies into other areas of the health care industry

To summarise, one must look again at Table I when diversifying and expanding in the health care field. Look at the total market, consider all products and services and especially services. Look at highly specialised fields such as life support...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author: Robert S. First

June 1, 1973

The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom

The paper traces the steps that were taken in the formulation of the marketing strategy of Dixarit, a new product for the prophylactic treatment of migraine. It describes the planned research programme, the development of promotional concepts, their...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Authors: John Bames, Roger Goldsmith

June 1, 1973

Distribution structure and marketing strategy

My paper deals with the development of a much discussed shop type in Germany and its influence on marketing strategy. The latter may be defined as the "selection of the target group towards whom the effort of the firm will be devoted and development...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Harald Ruppe

Company: Nielsen

September 1, 1972

Classification of respondents by socio-economic characteristics

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Eva Maria Hess, H. D. Asimus

June 15, 1969

Classification of respondents by socio-economic characteristics (German)

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Eva Maria Hess, H. D. Asimus

June 15, 1969

Analysis and evaluation of channels of distribution in consumer goods industries

Marketing of consumer goods has undergone important changes in most European countries in the past ten years and this evolution has not yet come to an end. New selling methods and new types of business firms in retailing and wholesaling, ever...

Catalogue: ESOMAR Yearbook 1963-1964

Author: F. R. Böhne

June 15, 1964