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Research reports

Qualitative exploration on handwashing

Recent studies have highlighted the continued prominenceof the handwash in the housewives washing habits. Nearlyall housewives still do some handwashing - almost 90% of bothmachine-owners and non-machine owners do a special 'gentler'handwash. The 40%...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973

Research reports

Qualitative research into rheumatic diseases

The headquarters of Sandoz in Basle have beencarrying out a primary research program on a new drugfor the treatment of rheumatic diseases, and are intendingto carry out a market research program in the USA, Germanyand the UK to explore the potential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976

Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974

Research reports

Schreiber beds- Synectic groups

This research is rather different from the usual group discussions; the aim is to generate new ideas and new ways of looking at a familiar topic- in this case, beds.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973

Research reports

Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems

The research was required into the relative acceptability ofthe Bissell and Shamporal Carpet Shampooer hiring systemswith especial emphasis on the perceived strengths (andpotential strengths) of the Bissell system.Group discussions were felt to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974

Research reports

Grecian 2000: Qualitative research on alternative commercials

The research was carried out making use of group discussionsin London. The new commercials were presented to each group in adifferent order, with the current commercials always beingpresented last. Respondents were encouraged to ignore asfar as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976

Research reports

Super C

The research was required to examine the feasibility of makinguse of the B.A.T. De Luxe Length version of Benson &Hedges in a 2-row flip-top pack, with a longer length anda higher price as a way of protecting Benson &Hedges as an exclusive C...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1973

Research reports

Amcel paired-comparison test and group discussion

The Research and Development Division has carried outa pilot exercise to assess the effects on productacceptability of long-term testing of a productcontaining 25% 1324 (AMCEL).This report presents the findings of a Market ResearchDepartment...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973

Research reports

CRAM qualitative monthly prospect

Prospect was designed to provide a continuous assessmentof how housewives are talking, thinking and feeling aboutthe marketing and advertising environment. The data onwhich it is based is qualitative (group discussions).Twelve groups are conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974