You searched for: ""

The results has been filter on Authors containing Gregor Jawecki.
ANA has found 3 results for you, in 442 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Susanne Mathis-Alig, Johannes Gebauer
November 20, 2013
×

Citation

Jawecki, Mathis-Alig and Gebauer (2013a, November 20). How netnography can be used to unlock the full potential of crowdsourcing contests. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/how-netnography-can-be-used-to-unlock-the-full-potential-of-crowdsourcing-contests-8094


Research papers

Review of a decade of netnography research

The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with employees reveals a multi-faceted attitude towards need information(consumers' wishes, expectations, etc.) and solution...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl
October 26, 2011
×

Citation

Jawecki, Gastes, Stönner and Bartl (2011a, October 26). Review of a decade of netnography research. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/review-of-a-decade-of-netnography-research


Research papers

The BMW Group co-creation lab

Co-creation platforms as a new instrument to permanently innovate with end consumers are introduced in this presentation, shedding light on the potential benefits of such platforms for both consumers and companies. How the platform facilitates the...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram
Companies: HYVE, BMW Group
November 16, 2010
×

Citation

Wiegandt, Jawecki and Bilgram (2010a, November 16). The BMW Group co-creation lab. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-bmw-group-co-creation-lab