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Videos

Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?

Before travel started to return to pre-COVID-19 pandemic levels, a business challenge presenting a remarkable opportunity for Pernod Ricard Global Travel Retail (PR GTR) emerged: in a post-pandemic world, how can we be pioneers and cement leadership...

Catalogue: Asia Pacific 2024
Authors: Tim Austen, Ben Liang, Chris Wallbridge
November 19, 2024

Videos

Your attitude is not sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
Company: Pernod Ricard
October 5, 2023

Videos