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Videos

Embedding Gen AI

Explore how generative AI is transforming marketing by providing deeper consumer insights and data-driven strategies. She highlights AI's role in personalizing marketing and enhancing decision-making. Drawing from her leadership experience at...

Catalogue: Asia Pacific 2024
Author: Elaine Rodrigo
Company: Reckitt
November 19, 2024
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Citation

Rodrigo, E. (2024a, November 19). Embedding Gen AI. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/embedding-gen-ai


Videos
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Citation

Rodrigo, E. (2024a, October 15). Embeding GenAI. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/embeding-genai


Videos
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Citation

Rodrigo, E. (2023a, November 28). Keynote- The Art & Science of Insights:. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/keynote--the-art-science-of-insights-


Videos
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Citation

Jennings, Fafian, Rodrigo and McGown (2023a, October 05). Powering up insights. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/powering-up-insights


Videos

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018
Authors: Elaine Rodrigo, Nina Rahmatallah
Company: Kantar
September 23, 2018
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Citation

Rodrigo and Rahmatallah (2018a, September 23). How we used a robot to solve a very human problem. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem