You searched for: ""

The results has been filter on Authors containing Nic Umana.
ANA has found 3 results for you, in 550 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
October 1, 2024
×

Citation

Umana, Reinhardt and Kennedy (2024a, October 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise-12605


Videos

Reaching consumers in the digital moments that matter

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Nic Umana
Company: Mars Wrigley
June 18, 2020
×

Citation

Umana, N. (2020a, June 18). Reaching consumers in the digital moments that matter. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/reaching-consumers-in-the-digital-moments-that-matter


Videos
×

Citation

Picazo Lutton, McCoy and Umana (2020a, June 18). Forget me not - Traditional & new methods to answer modern questions: Q&A session. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/forget-ne-not---traditional-new-methods-to-answer-modern-questions-q-a-session