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Videos

Freedom to reveal or freedom to project?

How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Peter Totman
June 15, 2013
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Citation

Totman, P. (2013a, June 15). Freedom to reveal or freedom to project? . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/freedom-to-reveal-or-freedom-to-project-


Videos

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, June 15). Humanising Big Data. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/humanising-big-data


Videos

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Anke Bergmans, Michelle de Laat
June 15, 2013
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Citation

Vink, Bergmans and de Laat (2013a, June 15). Creating a sustainable future for MROCs. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs


Videos

Uncompromising intimacy: The route to transformational ideas

This is a story of transformation, of a company set on transforming healthcare and research that focused on ‘uncompromising intimacy’ to deliver transformational insight. 23andMe is a personal DNA service that costs just $99. The company is...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anita Black, Neil Rothstein
June 15, 2013
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Citation

Black and Rothstein (2013a, June 15). Uncompromising intimacy: The route to transformational ideas. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/uncompromising-intimacy-the-route-to-transformational-ideas


Videos

The next big thing

Quallies are always looking to increase their range of eclectic sources of inspiration, and that’s why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Andy Barker
June 15, 2013
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Citation

Barker, A. (2013a, June 15). The next big thing. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-next-big-thing


Videos

How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Johannes Gebauer, Maria Fernández, Susanne Mathis-Alig
June 15, 2013
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Citation

Jawecki, Gebauer, Fernández and Mathis-Alig (2013a, June 15). How netnography can be used to unlock the full potential of crowdsourcing contests. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/how-netnography-can-be-used-to-unlock-the-full-potential-of-crowdsourcing-contests


Videos

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
June 15, 2013
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Citation

Chandler, J. (2013a, June 15). How many people said that?. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/how-many-people-said-that-


Videos

The beauty and the beast

As open as qualitative research is, it is hard to take a really good look with an open mind, without any presumptions. On top of that, for clients it is difficult to see their own hidden views, the ‘prejudice-without-knowing’. We present a...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jochum Stienstra, Tibor van Bekkum
Company: Ferro Explore!
June 15, 2013
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Citation

Stienstra and van Bekkum (2013a, June 15). The beauty and the beast. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-beauty-and-the-beast


Videos

Why ditching depth is dangerous

Qualitative research is one of the most effective ways of understanding the major issues facing society. However, in the race to generate instant insight and technological solutions, researchers are at risk of overlooking the fundamental strengths of...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
June 15, 2013
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Citation

Thompson and McLean (2013a, June 15). Why ditching depth is dangerous. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous