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Videos

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
October 1, 2024
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Citation

Kyriakidi and Ostler (2024a, October 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth--12644


Videos
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Citation

Rodrigo, E. (2023a, November 28). Keynote- The Art & Science of Insights:. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/keynote--the-art-science-of-insights-


Videos

Will they like it

Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Jon Puleston
Company: Kantar
May 23, 2018
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Citation

Puleston, J. (2018a, May 23). Will they like it. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/will-they-like-it


Videos

Preparing for the unexpected (Spanish)

Past decade has shown that Latin American and Caribbean countries are sensitively exposed to extreme natural events that can result in social disasters. Episodes such as the 2010 Haiti earthquake, several hurricanes like Matthew in Haiti,Maria in...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Javier E. Reznik, Florencia Rojo, Mariana Valdes Riveroll
Companies: Fine, Reckner , Forsta
May 14, 2018
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Citation

Reznik, Rojo and Riveroll (2018a, May 14). Preparing for the unexpected (Spanish). ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/preparing-for-the-unexpected-spanish-


Videos

Social media matinee

Sponsored presentation offered by FocusVision.Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how...

Catalogue: Congress 2017: Visionary
Author: Zoe Dowling
November 27, 2017
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Citation

Dowling, Z. (2017a, November 27). Social media matinee. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/social-media-matinee


Videos

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Iris van Loon
Company: SKIM
October 26, 2017
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Citation

Melchers and van Loon (2017a, October 26). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile-9103


Videos

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
January 15, 2017
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Citation

Moura, M. (2017a, January 15). Big Data big impact!. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/big-data-big-impact--8955


Videos

The alchemy of customer segmentation

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
January 15, 2017
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Citation

Sabde, A. (2017a, January 15). The alchemy of customer segmentation. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation


Videos

The Wave of automation

Uncovering Automation surf or dive: 5 surfing lessons from a researcher.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dmitry Gaiduk
Company: CoolTool Inc
January 15, 2017
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Citation

Gaiduk, D. (2017a, January 15). The Wave of automation. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/the-wave-of-automation