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Citation

Rodrigo, E. (2023a, November 28). Keynote- The Art & Science of Insights:. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/keynote--the-art-science-of-insights-


Videos
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Citation

Poynter, R. (2023a, November 28). The Future - Art and Science in Combination. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/the-future---art-and-science-in-combination


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Know when to art, know when to science

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Brent Smart
May 13, 2018
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Citation

Smart, B. (2018a, May 13). Know when to art, know when to science. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/know-when-to-art-know-when-to-science